Benefits
A great logo gives a great first impression when designed with a concept and strategy of a professional.
It also gives your business an identity & makes it easier to build your brand.
Your logo will help you to project a professional image.
Our Logo Designing Process
Discover & Research
Brainstrom
Sketch & Design
Present & Delivery
1
Discover & Research
A logo is the centerpiece of all brand communication. It’s literally everywhere. So it should stand the test of time. We naturally don’t want to redesign that logo in the foreseeable future, so we want to give ourselves the best possible chance at designing a logo that will endure.
Now, in the second step, We take all the information form the discovery phase and conduct further research to draw insights that will serve me later on in the ideation phase.
2
Brainstorm
In the brainstorm step, based on the discovery and research performed, we simply start outlining my strategy for generating logo ideas. We use the brand personality and tone of voice exercises to help me brainstorm ideas and create moodboards.
3
Sketch & Design
We also decided that we need a symbol that can act as a visual shorthand, so that it can be used in small sizes where the full name would become illegible. So once you have a ton of sketches, then you can judge them against the strategy and select the most promising concepts to execute them digitally.
This step is simply about testing many different ways in which you can execute your logo sketches in order to arrive at the best aesthetics.
4
Present & Delivery
And again, as with other steps in my logo design process, you might need to go back and forth between designing your logo and testing it on applications until you arrive on a great solution.
Once you have your client’s approval, then it’s time to deliver the brand identity package including logo artwork and a style guide.