Where we work with the client to determine what goals the new website needs to fulfill. I.e., what its purpose is. Once we know your goals, we can define the scope of the project. I.e., what web pages and features the site requires to fulfill the goal, and the timeline for building those out.

With the scope well-defined, we can start digging into the sitemap, defining how the content and features we defined in scope definition will interrelate. Then we can have a bigger picture of the site in mind, we can start creating content for the individual pages, always keeping search engine optimization (SEO) in mind.

Once everything’s working beautifully, it’s time to plan and execute your site launch! This should include planning both launch timing and communication strategies — i.e., when will you launch and how will you let the world know? After that, it’s time to break out the bubbly.